BOOTS No7 LIFT WITH ALESSANDRA FERRI

January 6, 2015 Daniel Kraus Short Form

ABOUT THIS PROJECT

Ballet is a beautiful thing, and here’s an add commissioned by Boots that expands the level of artistry of ballet to a different level. With world-class ballet dancer Alessandra Ferri, dancing in unison with her younger self, director Tom Harper and cinematographer George Steel have achieved a beautiful, powerful piece of advertising.

This project required incredibly complex balancing of light, and operated with tight parameters to match the lighting and the focus distance, so Alessandra wouldn’t look out of scale with her younger, holographic version

Our own Patrick King was on set, using one of our specialised Osprey systems, to make sure this ad got the professional treatment it deserved.

DIRECTOR

Tom Harper

CINEMATOGRAPHER

George Steel

PRODUCTION COMPANY

Tomboy Films

MISSION DIGITAL TALENT

Patrick King

SHOOTING FORMAT

RED Epic Dragon